Clarity inevery pixel.

A boutique studio where AI precision meets human creativity. Premium websites for independents who refuse to compromise.

Clarity Lane — Client Brief

About the Studio

Where AI speed meets design obsession

Clarity Lane Studio is a one-person creative operation built on a simple premise: exceptional digital products shouldn't require agency timelines or budgets.

By combining AI-accelerated workflows with meticulous design sensibility, I deliver premium websites and applications in days, not months. Every project receives the focus and craft it deserves.

Fast turnaround

Boutique attention

No agency bloat

The story

Built for the businesses everyone else overlooks.

I started Clarity Lane because I kept seeing brilliant independent businesses getting overlooked online. Growing up in Liverpool, I was surrounded by people with talent, personality and real stories to tell, but no clear way to bring that online without it feeling complicated or out of reach.

Now based in Amsterdam, I work with independents across the UK and Europe to make that process simple. No confusing language, no endless back and forth, and no websites that all look the same.

My goal is to help people find clarity in what they want to say, how they want to show up, and build something that genuinely feels like them.

"You should not need a huge budget or a background in tech to have a strong digital presence. You just need someone willing to listen and build it properly."

Start your project

tap to flip

Est.

2026

Founder & Developer

James
Rigby

DesignAI-PoweredReactBranding

"Building clarity for the businesses everyone else overlooks."

claritylanestudio.com

Recent Work

Real projects, real results

A selection of recent client work spanning industries. Each project designed to solve specific challenges and deliver measurable impact.

Want to see more details or discuss a similar project?

What I Build

Digital products with purpose

From first idea to launch day, everything I build is there to solve a real problem, and to show it’s working.

AI-Powered Landing Pages

Pages that grab attention and get people clicking. AI helps test what works, so they keep getting better.

React · Tailwind CSS · Claude

Small Business Websites

A fast, good-looking site that makes you easy to find and easy to trust. And easy for you to update.

React · Built-in CMS · Stripe

MVP Web Applications

Got an idea for an app? Let’s get a working version in front of real people quickly, built properly so it can grow.

React · Supabase · Stripe

Rapid Prototypes

Clickable mockups you can actually try, ready in hours rather than weeks.

Figma · Claude · Base44

Responsive Redesigns

Site showing its age? I’ll rebuild it to look sharp and feel great on a phone.

Tailwind CSS · GSAP · Next.js

Custom Integrations

Your site talking to the tools you already use, so bookings, payments and leads land where they should.

Stripe · Resend · Notion

The Process

From idea to launch

A streamlined workflow designed for speed without sacrificing quality. Clear milestones, constant communication.

Discover

We dive deep into your goals, audience, and vision. Understanding comes before building.

Build

AI-accelerated development with daily progress. You see it come to life in real-time.

Refine

Iterate based on your feedback. Polish every detail until it feels exactly right.

Launch

Deploy with confidence. Ongoing support ensures everything runs smoothly.

Technology

Built on foundations that scale

Every project leverages cutting-edge tools and frameworks. AI accelerates development, but human expertise ensures quality. The result: products that perform beautifully and grow with your business.

01React, Next.js, and modern JavaScript
02AI coding assistants for rapid iteration
03Automated testing and deployment
04Integrations with 100+ popular tools

AI-Assisted Development

visit/page.jsx

› 
+ import BookingForm from './BookingForm'
+ <BookingForm slots={openingHours} />
Reviewed and refined by hand

Modern Tech Stack

Tailwind

Vite

React

Security-First

HTTPS everywhere

Sanitised inputs

Server-side permissions

Cloud-Native Deploy

BuildTestLive

Deploying…

Automation Ready

Form submitted

Added to CRM

Confirmation sent

Team notified

Performance Optimized

LCPgood

INPgood

CLSgood

Built-in CMS

Change it yourself, in seconds

Every site I build comes with its own admin panel, and the page itself can be edited too: click the words or the photo you want to change, right where they sit. Rewrite a headline, change a price, mark something sold out. It is on the live site the moment you save it. No staging site, no publish queue, no emailing me to change a word.

The admin panel

Fern & Flour

Editing

Content

Gallery

Settings

Hero titlehero_title

Fresh sourdough, every morning

ContentBlock · hero_titleNo publish step

Live, instantly

The live site

🔒 fernandflour.co.uk

Live

Fern & Flour.

CounterOur storyVisit

Tue–Sun · 8am–4pm

Bakery & coffee · Est. 2021

Fresh sourdough, every morning.

Slow ferments, small batches, and a counter that empties by lunchtime.

Featured

Croissants, out at seven

At the counterToday

Cardamom bun

brown butter, raw sugar

£3.60

Sourdough loaf

48-hour ferment

£4.80

Almond croissant

frangipane, flaked almond

£3.90

Flat white

house espresso blend

£3.20

Instant by default

No publish button, because there is nothing to publish to. Change the field, and the live site has already changed.

Built for the person using it

Fields named after what they do, grouped by where they appear. If you can fill in a form, you can run your website.

Edit where you are looking

Click a headline on your own site and rewrite it where it sits, or drop a new photo straight onto the old one. Lists, prices and settings stay in the panel, where they are easier to manage.

Grows with the site

A new page, a new product, a whole new section — it turns up in the same panel you already know how to use.

Our toolkit

JavaScript

TypeScript

React

Next.js

Swift

Python

Node.js

Tailwind CSS

Figma

Supabase

PostgreSQL

GitHub

Netlify

OpenAI

GSuite

AWS

Gemini

GitHub Copilot

Claude

Stripe

HTML5

CSS3

Vercel

Codex

Vite

Salesforce

GSAP

JavaScript

TypeScript

React

Next.js

Swift

Python

Node.js

Tailwind CSS

Figma

Supabase

PostgreSQL

GitHub

Netlify

OpenAI

GSuite

AWS

Gemini

GitHub Copilot

Claude

Stripe

HTML5

CSS3

Vercel

Codex

Vite

Salesforce

GSAP

JavaScript

TypeScript

React

Next.js

Swift

Python

Node.js

Tailwind CSS

Figma

Supabase

PostgreSQL

GitHub

Netlify

OpenAI

GSuite

AWS

Gemini

GitHub Copilot

Claude

Stripe

HTML5

CSS3

Vercel

Codex

Vite

Salesforce

GSAP

JavaScript

TypeScript

React

Next.js

Swift

Python

Node.js

Tailwind CSS

Figma

Supabase

PostgreSQL

GitHub

Netlify

OpenAI

GSuite

AWS

Gemini

GitHub Copilot

Claude

Stripe

HTML5

CSS3

Vercel

Codex

Vite

Salesforce

GSAP

Pricing

Simple, transparent pricing.

Every project is scoped to fit. Here's where we start.

Starter

from€450

A clean, professional website for small businesses.

Up to 5 pages
Contact form
Fully mobile responsive
Content updates handled by me

Pay50/50

Pro

from€800

Everything in Starter, plus a custom feature built around your business.

Everything in Starter
One custom feature: booking, catalogue, lead tracker
Optional content editor, quoted to scope

Pay50/503 payments

Bespoke

Quotedper project

For businesses whose website needs to run part of the business.

Multiple integrations
Custom data architecture
Full admin panel to manage your content

Pay50/503 payments

Payment

Two ways to pay

Same build, same milestones. You choose how the fee is split.

50/50

All plans · no surcharge

3 payments

Pro & Bespoke · 5% fee, quoted as one total

Either way, your site goes live and the domain is handed over once the final payment clears.

After launch

Care Plan

Offered at handover, whichever way you paid for the build.

Essential

Hosting, domain, uptime monitoring, security updates and a monthly backup.

Plus

Everything in Essential, plus an hour of content edits a month and priority support.

Plus covers edits made through your content editor. Changing what the editor can do (new fields or sections) is quoted as development work.

Prices in euro. UK projects quoted in GBP.

Get in Touch

Let's build something remarkable

Have a project in mind? I'd love to hear about it. Reach out and let's start a conversation.

Email Directly

For quick inquiries

claritylanestudios@gmail.com

Typical response time: under 24 hours

Clarity inevery pixel.

Where AI speed meets design obsession

Built for the businesses everyone else overlooks.

JamesRigby

Real projects, real results

Shaun Barry Therapy (opens in a new tab)

James Rigby Portfolio (opens in a new tab)

Dudo (opens in a new tab)

Digital products with purpose

AI-Powered Landing Pages

Small Business Websites

MVP Web Applications

Rapid Prototypes

Responsive Redesigns

Custom Integrations

From idea to launch

Discover

Build

Refine

Launch

Built on foundations that scale

AI-Assisted Development

Modern Tech Stack

Security-First

Cloud-Native Deploy

Automation Ready

Performance Optimized

Change it yourself, in seconds

Fresh sourdough, every morning.

Instant by default

Built for the person using it

Edit where you are looking

Grows with the site

Simple, transparent pricing.

Starter

Pro

Bespoke

Two ways to pay

Care Plan

Let's build something remarkable

Email Directly

James
Rigby